A unique charm necklace delivered every month

Modern white gold or classic yellow gold, get ready for a surprise charm and chain landing on your doorstep every month! 

Build Your Collection
Store your exclusive charms & chains

Build Your Collection

"One of the exciting things about the subscription are the lucky charms! The 10k specials worth between £300-£500 which we send out at random each month."

Jamie Co-founder

“We love seeing our customers add the charms to their existing jewellery. Layering them up and becoming part of the gang.”

Julie Co-Founder



Individual Design

Our expert jewellery designers handcraft a new exclusive charm for you every month.

Delivered with care

Lovingly packed in a suede pouch and keepsake box, your charm necklace is delivered straight through your door.

Build a Collection

You’ll build a charm necklace collection that you can mix, match and layer up to suit your outfit or mood.

Lucky Charm

Each month a lucky (but random) subscriber receives an extra special charm worth up to £500.

What Can I Expect?

The choice of modern white gold or classic yellow gold

A lovingly handcrafted charm necklace

A chance to receive the Lucky Charm worth up to £500

Build a collection that you can mix, match and layer up


  • A white or yellow gold plated sterling silver chain every month.

  • A surprise handmade charm every month. Our solid brass charms are plated with your choice of 14k white or yellow gold.

  • A suede pouch and keepsake box.

  • A chance to receive the Lucky Charm worth up to £500.

  • Plus extra subscriber perks and treats.

Change your charm to match your mood!


Our designers trained in Antwerp & Toronto and have been practising in the art of jewellery for 20+ years.

Each original charm is carved by hand and the completed piece represents hours of meticulous fabrication.